Bestseller
Cosmetics
This super glossy formula leaves your lips with a healthy glossy glow. Wear alone or layered over your favorite lipsticks for gorgeous, glossy lips!
Set, smooth, and perfect your look with the Pretty Pressed Setting Powder. This featherlight, vegan, and cruelty-free formula delivers a smooth, matte finish with soft-focus and blurring effects for a flawless, airbrushed look. Infused with oil-absorbing rice starch and conditioning Vitamin E, it keeps your skin shine-free without dryness.
Perfect for setting makeup under the eyes, on the T-zone, or across the entire face for all-day wear.
Key Benefits:
Matte, long-wear finish
Lightweight with soft-focus effect
Helps control oil and reduce shine
Gentle on skin with added skincare support
Vegan & cruelty-free
Available in 5 Sheer Shades:
Sheer Perfection – Translucent. A universal shade to set the entire face.
Very Vanilla – Neutral undertone for fair to light skin tones. Sets and brightens naturally.
Oh Honey! – Warm undertone for light to light-medium skin tones. Adds warmth and glow.
Pink About It – Bold pink with cool undertone. Brightens fair to medium skin tones.
Peach Please – Warm peach undertone for light-medium to medium skin tones.
This eyeliner features a creamy, ultra-smooth formula that glides on effortlessly and sets to a true matte finish with intense, long-lasting color.
Designed for precision, the ultrafine tip allows you to create everything from soft definition to sharp, clean lines with ease. Once set, the formula is smudge-resistant and fade-resistant, keeping your liner looking fresh all day without tugging or skipping.
Whether you’re going for an everyday look or a bold, defined eye, UltraFine Eyeliner delivers reliable performance, rich pigment, and a flawless matte finish — a true makeup bag essential.
One mascara brush isn’t enough. Two-Step Mascara uses two specialized brushes to build bold volume, length, and definition without clumps.
Use the smaller wand for mega volume, then the larger wand to separate and lengthen for wispy, sultry lashes that last.
Why You’ll Love It :
Two-step mascara system for customizable lashes
Adds volume, length & definition in seconds
Creates wispy, fanned-out lashes
Separates each lash for a clump-free finish
Water-resistant mascara for all-day wear
Intense black pigment with a lightweight feel
The Pretty Girl 40-Color Eyes & Face Book is a charming and versatile eyeshadow, blush and highlighter palette that combines a dreamy color spectrum with an elegant, book-inspired design. This "book" opens to reveal 40 exquisite shades, offering a perfect balance of soft, wearable everyday colors and buildable, statement-making shades. It’s a collection that inspires both timeless romance and playful creativity.
Key Features:
Romantic & Versatile Color Story: Features 40 shades curated around a core theme of soft warm nudes, and sparkling neutrals. The palette includes a mix of matte, satin, shimmer, and glitter finishes to create everything from soft, matte daytime looks to glamorous, shimmering evening styles.
Luxurious, Buildable Formula: The powders are finely milled for a silky, blendable texture that applies smoothly and builds from a subtle wash to intense, pigmented color. The shimmer shades offer a dazzling, high-shine finish.
Elegant "Book" Packaging: Housed in a sophisticated, book-like case, making it a beautiful addition to any vanity. The design includes a built-in mirror, perfect for application on the go.
All-in-One Convenience: This single palette provides eyeshadow, blush and highlighters, eliminating the need for multiple products.
The Joyful Time Eyeshadow Palette is a celebration of color and happiness that turns every makeup moment into an inspiring experience. Featuring 18 carefully curated shades, it brings together a harmonious range of soft pinks, light browns, and luminous tones—perfect for creating looks that range from natural and romantic to refined and elegant. Its pigmented, blendable formula delivers a smooth, long-lasting application that enhances the eyes with warmth and feminine charm.
Key Features:
Versatile, Flattering Color Story: Includes 18 shades ranging from delicate pinks to neutral browns, suitable for all skin tones and occasions.
Variety of Finishes: A balanced mix of matte, satin, and shimmer textures offers endless possibilities for blending, depth, and radiance.
Rich Pigment and Easy Blendability: Smooth, buildable shadows ensure seamless application and professional results.
Compact and Practical Design: Lightweight and travel-friendly, ideal for daily use or on-the-go touch-ups.
Joyful, Feminine Inspiration: Each shade captures the essence of everyday happiness and the beauty found in simple moments.
A long-wear, easily blendable soft matte lip pencil that defines and enhances the shape of the lips for a sculpted pout. Our creamy formula's smooth glide allows for precise and controlled application, seamlessly depositing smudgeresistant color without dragging or skipping.
How to use:
For extra precision, sharpen before each use.Line and sculpt the lips to create desired shape before applying lipstick.Use a shade that is slightly deeper than your lipstick for a fuller-looking effect.
A new staple in your makeup routine has arrived. Our eye base primers have a creamy formula with buildable coverage that not only helps even out your skin tone but also:
Helps prevent shadow fallout
Can be used as eyeliner
Can be used on your lips to create a new lip combo
A new staple in your makeup routine has arrived. Our eye base primers have a creamy formula with buildable coverage that not only helps even out your skin tone but also:
Helps prevent shadow fallout
Can be used as eyeliner
Can be used on your lips to create a new lip combo
C25
From our newest complexion line, our Flawless Stay Concealer is everything you're looking for.
Our C25 concealer is for those with deep skin tone and a balance of warm & cool undertones.
Medium to Full Coverage
Creaseless formula
Breathable
Buildable
For all skin types
Long Wear
Blurs Imperfections
From our newest complexion line, our Flawless Stay Concealer is everything you're looking for.
Our C24 concealer is for those with deep skin tone and rich rosy undertones.
Medium to Full Coverage
Creaseless formula
Breathable
Buildable
For all skin types
Long Wear
Blurs Imperfections
From our newest complexion line, our Flawless Stay Concealer is everything you're looking for.
Our C23 concealer is for those with deep skin tone and golden/olive undertones.
Medium to Full Coverage
Creaseless formula
Breathable
Buildable
For all skin types
Long Wear
Blurs Imperfections